Recently, I began venturing into uncharted territories. By uncharted territories, I mean venturing off to places I have never been. I have never seen snow, so I have been thinking of going on an adventure during this upcoming winter. I first began to look at places where it snows and I looked even more closely at winter sports. I ran across a California Ski Resort called Squaw Valley Resort, located in Olympic Valley, near Lake Tahoe. At that moment, my interests were peaked. So, naturally, I researched this particular ski resort further. During my research, I stumbled upon the California radio station KCRW. I caught the program “Press Play with Madeleine Brand”. This radio talk show program stood out to me because Madeline Brand was interviewing the CEO of Squaw Valley Ski Holdings and the President of Alpine Meadows of Tahoe, Inc. Andy Wirth. The interview was mainly about the ski resort business surviving the drought. I was unaware of such a drought seeing as I have never been around snow. I listened very intently, wanting to know more about this drought and how the ski resort business was surviving with less snow. To my ignorance, I learned that South Florida wasn’t the only place that is experiencing weird, erratic and hotter than normal weather.
What I gathered from the show is that the drought is not just “snow to NOT look forward to”. It has caused major concerns about the weather pattern changes in the future, such as El Niño and future storms, as well as the upcoming winter. Although the weather has been pretty bad, the ski resort continued to make a profit and stay open for business. Due to the sound business structure of Squaw Valley Ski Holdings and Alpine Meadows of Tahoe, Inc, the ski resort is able to survive the drought with no worry. The company did take a 20% loss, however, they still made a profit. They have also ventured into and have succeeded at scientifically creating snow. They have also became successful at managing the snow with snow cat operators. Although only 400,000 acres of the 600,00 acres were open, there was still much fun to be had with the decrease in snow.
Something else that was mentioned on the show, is the extensive education that Andy Wirth has acquired, which he uses now to support both businesses. He has a major in Business and a minor in Meteorology. He uses this education and extensive experience dealing with weather and nature to help drive his business. Andy Wirth acquired his education from both Colorado State University and Edinburgh University, which is located in Scotland.
Both resorts are predicted to open one week prior to Thanksgiving.